ALBERTO MEDA

(AMSTERDAM, 1993)

Droog is an innovative enterprise based in Amsterdam. Set up in 1993 as a statement on design, it has developed the Droog mentality: creating innovative concepts that change perspective. Our products and projects connect with the individual, the user. They deal with slowness, memories, nostalgia, re-use, craftsmanship, nature.

Droog Design has helped launch the careers of designers such as Marcel Wanders, Hella Jongerius, Richard Hutten and Jurgen Bey.